Behind the brand

Published by Mário Soares a

Throughout my, still short, life I've always been a bit obsessed with everything that is aromas. I remember my college days in Coimbra, when on my way home I passed a long walk with some beautiful flowers, which released a spring smell that took me back to my childhood days in Porto. I think our olfactory memory is fascinating, and can transport us to remote times that we don't remember, and as such, "candles" were always part of my shopping list. 

However, my innate curiosity led me to do a little more research on the subject, and the truth it wasn't pretty. I had some difficulty finding a product that was more sustainable from all points of view, and affordable. So, like so many, in the middle of a pandemic, with so much free time on my hands, and confined at home like so many others, that click was made. Nidore was born.

Getting to where we are now wasn't easy. Many tests, many ideas, and many choices (some of them wrong), however, the important thing is that I managed to create something that brings a warm feeling to my home, and hopefully to yours as well. If this is the case, welcome to the family!

Hours were spent in front of the computer studying recipes, wick combinations, essence percentages, choosing everything down to the smallest detail, turning my idea into a physical product of which I feel proud. 

When designing and developing our candles, we had in mind people who are always looking for something better. From the environmental point of view, and the experience that a candle brings. The colours, some neutral, some bolder, were chosen so that our candles look good anywhere in your home.

Everything you see, from making the candles, marketing, publishing, answering emails, is done by me. Keeping this small business sustainable is in the spotlight, because we are not... sustainable*, we are sustainable. All candles are made in small batches, minimising our waste and waste/water production. 

We are not perfect, but we are always looking to improve, and in time, we will get there!

Thank you,

Mario

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